Rebranding Claridge’s

27th May 2010

Claridge’s, the legendary London hotel, recently underwent a major rebranding by design studio Construct. The new concept is cohesive across all channels and reaches far beyond the usual rebrand. You’ll find everything from kids toys, jogging maps, umbrellas and pencils featuring the same black, white and aqua motif. The entire design package has a modern edge, yet stays true to the classic sophistication of the hotel. Obsessed!

Found via Twig & Thistle (via Creative Review).

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